Cleaning EntrepreneurThe E-Myth

In his two million-copy best selling book, The E-Myth, author Michael Gerber dispels the illusions that surround the process of starting a business, and shows how commonplace, erroneous assumptions can get in the way of running your company. Though we have no personal or business relationships with Gerber, we highly recommend that any prospective master franchisee read his book.

The author walks the prospective business owner through the life phases of an enterprise -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that prosper.

Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

Today’s franchise success must be built upon processes that help the business run itself. System4 is built upon this same foundation. The E-Myth concept demonstrates the necessity of business owners to free themselves of unnecessary constraints by becoming self-sufficient, lead-generating, client-converting, customer-satisfying machines.

How is this accomplished? By designing systems that get the work done, and training people to operate those systems to produce consistent results. System4 operates on this concept at every level of our organization. We have invested deeply in developing systems that deliver positive outcomes and profitable bottom lines, and we make those systems easy to replicate in your individual franchise. From the outset, franchisees are given every possible tool for success, all of them proven in real time, real life business environments. Even our company name was created to reflect the tenets of our ongoing business philosophy: Save Yourself Significant Time, Energy, Money 4 Ever: SYSTEM4.

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